SEO Tips 2021
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This is a detailed SEO Tips for 2021.
If you want to learn Search Engine Optimization (SEO), then you are in the right place.
In this SEO tutorial guide I am going to explain all the major aspects of SEO:
- Finding the best keywords
- Making your site search engine friendly
- link making
- Website promotion and marketing
But first, let me explain to you what SEO is and how it works…
What is SEO?
The full name of SEO is “Search Engine Optimization” which helps you to get top rank in search results (Google, Bing, Yahoo and other search engines) and increase your website traffic.
Although SEO is not difficult, it varies. If you follow the basics of SEO and even a small amount of SEO knowledge can make a big difference in the ranking of your website.
In simple words, Search Engine Optimization (SEO) takes your website to the number 1 rank in Google search.
What are the types of SEO
There are two types of SEO:
- On Page SEO
- Off Page SEO
On-Page SEO
Optimizing content quality, keywords, titles, tags, keyword research, etc. is called on-page SEO optimization.
Off Page SEO
In this SEO process, link building and promotion are involved.
Why is SEO important?
You can get traffic from paid promotion, social media and other online platform websites, but not forever.
But when you do SEO with a good content and the right keywords, your traffic can increase over time, while it will require constant money to bring traffic to your website by promotion.
Search engines are getting smarter, but they still need our help… Website optimization helps search engines better inform you so that your content can be properly indexed and displayed in search results.
Should I Hire an SEO Professional, Consultant, or Agency?
You can do Basic SEO yourself. But for advanced SEO, you can hire an SEO professional, consultant, or agency.
If you want to be an SEO expert, it is important for you to know that many agencies and consultants “provide SEO services”, but can vary in quality.
White Hat SEO vs Black Hat SEO
“White Hat SEO” refers to the SEO techniques that follow the search engine rule. Its main focus is to provide a good rank to the website.
“Black Hat SEO” refers to techniques that attempt to fool search engines. Black Hat SEO can produce instant results, but over time, it also has the opposite effect, putting your websites at risk of being penalized and de-indexed (deleted from search results).
Here’s a guide: Black Hat SEO vs White Hat SEO: Which Is Best?
How do search engines work?
Google follows three basic steps:
- Crawl – Finding out what pages/URLs are available on the Internet.
- Index – Indexes the content found during the crawling process. After the page is indexed, it is to be displayed for search queries.
- Rank – Displaying content that can best answer the search query. Which means that the user’s problem can be solved.
- Google Webmaster Guidelines
Basic Principal:
- Create pages primarily for users, not search engines.
- Don’t cheat your user.
- Avoid Tricks to Improve Search Engine Ranking.
- Think about making your website unique, valuable, and engaging. Think about making your website the best of your competitors.
Avoid the following techniques:
- Automatically generated content.
- link schemes.
- Cloaking.
- Sneaky redirects.
- Hidden text or links.
- Doorway pages.
- Scraped content.
- Keyword stuffing
- How to check whether your website is indexed in search engines?
- If you want to check how many pages of your website are indexed in Google. Just type and hit “site: yourdomain.com” in Google search. This will show the index URL of your site.
Keyword Research
Keyword research is the most important component of SEO. It provides search data that helps you locate:
- What are people looking for?
- How many people are searching for this?
- How much competition is there on that keyword?
Here I have explained some keyword types:
-
Head keywords
These are single words like WordPress, SEO etc and their search volume and competition are also high, but they also do not give better results.
-
Body keywords
These are made up of 2 words WordPress SEO, SEO tutorial etc., their monthly searches are good and the competition is “Medium”.
Long Tail Keywords – This type of keywords includes 3 or 4 words like Beginner SEO tutorial etc. They are highly targeted. But when it comes to competition, long-tail keywords are less competitive.
What are the benefits of Keyword Research?
Keyword research has many benefits. It is important to increase blog traffic and rank well in search engines.
- Keyword research helps your blog to gain popularity quickly.
- If you write your article by doing keyword research, then you can connect your site with target visitors.
- Helps to increase your website ranking and traffic.
With keyword research, you get the idea (topic) of writing content for your blog. - Keyword research lets you know the competition and search volume on keywords.
- By doing keyword research, you can rank the important keywords of your blog.
- Your domain authority will increase when your post ranks in search engines. Also, the number of backlinks on your site will also increase.
Best Tools to do Keyword Research
There are many Keyword Research tools available in the market which can help you find good keywords. Here is their list below,
-
Google AutoComplete Tool
It allows you to find long-tail keywords for any niche. Here, you have to type your main keyword. This will show you a list of long-tail keywords. You just have to choose the best long-tail keywords from that.
-
Google Auto-Suggest
Enter your main keyword in Google search, it will start showing you the search keyword related to the keyword. As you can see in the screenshot below.
-
Google Keyword Planner
Google keyword planner is the best and free keyword research tool developed by Google. With its help, you can easily find any type of keyword whether it is long tail keyword or anything. Using this Google keyword planner tool, you can find out keyword competition, monthly searches, CPC and many more.
-
Soovle
This is also a very popular tool that helps in finding long tail keywords.
-
Google related keywords search
If you are looking for a free long tail keyword tool, this trick can also prove to be helpful for you. When you search anything in Google, after the search result, you see some keywords below which are long tail keywords. You can use them as long tail keywords in your article.
Answer the Public
It suggests keywords using Google and Bing searches and provides a unique proposition. Using this tool, you can easily find keywords. It also shows related keywords and question keywords for the keyword you search for.